ONE-THIRD OF THE WORLD’S POPULATION ARE ONLINE
According to the organization of International Telecommunications Union (ITU), to the end of this year, Internet users will be the third of the world’s population – 2 billion people. In this case, five years ago, the number of Internet users was twice smaller: about one billion people. ITU report shows the gap in Internet penetration in more developed countries and regions of the Third World are very noticeable. If the first in the worldwide network out to 71% of the population, then the second group – no more than 21%. Specifically, it projected at the end of this year. Of...
Read MoreSocial business success for small companies
When it comes to starting social media activity in a business, there is often a temptation to immediately “join the conversation” and “get engaged” with customers. Everybody else is doing it after all, and tools such as blogs, Twitter and Facebook are all free to use. So what could the harm possibly be in starting a blog, to tweet or to set up a Facebook page, while you get on with the real issues of managing your business? Well, therein lays the crux of the matter. Conventional advice for getting started in social media goes along the lines of listening to what customers and...
Read MoreUsing social media to improve your business
Here are some dos and don’ts from accomplished users of social media: ‘It just takes too much time and doesn’t add to sales’ Wrong attitude. You can’t afford not to. An online presence is like a phone number: Your customers expect it and are looking for you online. Listen to your customers Listen to what your customers are saying about your business through social media. Answer them individually if you can. Word of mouth, good and bad, can have a powerful effect on sales. If it’s bad, ask your customers how you can do better. Be nimble In California, a...
Read MoreOutsourcing: What and How!
There was a paradigm shift in attitudes towards business professionals’ business social media lately. These activities have become murderers when effective marketing tools and cheap. Then, marketing strategies are one more step and explored the concept of social media outsourcing came into play. What: The activities of social media in general, involving advanced networking and markers of social networking sites like Facebook, Twitter and LinkedIn. While social networking is designed to reach people directly on these platforms, social bookmarking is specifically designed to get noticed by...
Read MoreUsing Social Media as a PR Tool for Your Business
If you want to promote your product, brand or business you need to branch out from just using traditional public relations tools such as press releases. Customers are search and socially savvy. Facebook is becoming a search engine. With the Facebook and Bing integration, search is becoming more social. The media is also search and socially savvy. More news outlets are using Facebook and Twitter. Social media is influencing stories and news. 89% of reporters are turning to blogs. 65% of journalists use social media. Google is used by 100% of journalists. Get your content in Google. Social...
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