Super Bowl advertisers seek buzz on social media
(Reuters) – In the age of Twitter and Facebook, many Super Bowl viewers will use the commercial breaks to go online and see what people are saying about the game. This year, advertisers want them to tweet about their favorite commercials as well. Having spent record-breaking sums to secure the most valuable television slots in advertising, global brands from Coca-Cola to Volkwagen are looking to leverage social media to extend the buzz and reach of their ads. According to executives from Comcast Corp’s NBC television network, which will broadcast the February 5 football game, a...
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