The Reality of ROI (Return on Investment)
I’m getting a lot of pushback recently regarding ROI and the amount of time it takes to see it. What do you normally say to that? The client we discussed has an issue with that, too. We’re talking about relationship building here. Has the client ever asked someone to marry them on the first date? Their date would think that’s ridiculous! They also probably don’t appreciate people on the street passing out flyers, right? You have a split-second of meeting them and already, they are selling to you! It’s the same thing with social media. You have to be smarter and think longer...
Read MoreBuffett cautions social-networking investors
Warren Buffett is warning investors to be careful about which social networks they friend with their investment dollars. Buffett, the chief executive of the Berkshire Hathaway investment empire, warned investors Friday at a conference in New Delhi to be wary of social networks such as Facebook and Twitter–a sector that has recently generated great interest and anticipation on Wall Street. “Most of them will be overpriced,” Buffett said, according to a Bloomberg report. “It’s extremely difficult to value social-networking-site companies.” “Some will be...
Read More | |