What is it? What is it good for? Engagement.

One of the primary selling points of social media is the concept of engaging a potential customer or partner in your product or service. So how do you accomplish engagement on a personal level

1. Start a blog. This seems like an obvious one. This should be one of the first things you think about doing when contemplating using social media as a marketing tool. There should always be a hub where your contacts can interact. The so called “hub.” WordPress is a great tool to start blogging. Get on it!

2. Join LinkedIN and recommend your partners. Most of us are already using LinkedIN. When you start to recommend the people you love working with it will help spread the goodwill that your business partners deserve. What happens you spread goodwill? Ever heard of pay-it-forward?

3 and 4. Start an RSS Reader and Find 10 Blogs. It is important that you use an RSS Reader to help with the organization of the blogs you read. For more information on starting and maintaining an RSS Feed check out this link. By using a Technorati or Google BlogSearch you can find 10 blogs that are industry “blog leaders” in your dedicated profession. By following and commenting on the blogs you will start to engage other readers.

5. Place a Poll on Your Blog or Website. There are plenty of tools available for polling on your website or blog. Wp-polls are a great resource if you are connected with wordpress. Ask a question to your audience. How can I make my content better? What do you want to read or learn about? This will help in engaging your more loyal readers and followers.

6. Ask a Loyal Reader to Guest Post. There is a ton of value in having your loyal readers do a guest post for your blog. They will feed your link to their subscribers and it also gives them a pride in ownership of your blog. This allows for the strengthening of a relationship in the long run.

7. Identify Your Strategy. This should have been placed at number one because it is the more important of everything you could be doing online. If you do not have a strategy in place to lead the charge into social media you will be at a lost when it becomes overwhelming. A strategy allows you to measure success points in your social media journey. This only helps when it comes to YOU engaging THEM.

8. Focus. Really Focus on Your About Page. What is the second most read page on a blog? The about page. People want to know who they are communicating with. The last thing you need to do (and I am also guilty of this on my personal blog http://www.socialwebleads.com is to create a boring about page. Spice it up. Add some details that will create the best about page you could possibly want! Also.. enable comments on your about page. Allow people to comment on yours likes and dislikes.

9. Use Twitter on a Daily Basis. Now this might be a little overwhelming to the young at heart in social media but Twitter is fast becoming the ideal means of online communication.

10. Add Your Social Media Information to Your Business Card. I have written a ton about this in previous posts. If you want to truly engage with the people you meet offline… add your social media sites to your business card. I have my LinkedIN, Twitter, and Blog URLs on my business card.

11. Be open to collaboration. You may have run your small-to-mid sized business for years by yourself but social media is built on the art of collaboration. People will be giving their opinions on a daily basis and it is in your best interest to take those opinions with stride. Collaborate and join in on discussions surrounding ideas related to your industry and your life. Collaborate. Learn. Listen.

12. Start a Facebook Page and Add in Your Family Life. Facebook is an extremely personal tool that can be used to connect with individuals on an emotional basis using pictures. You have to be open in sharing some of your family life with the outside world. There is a reason why PR companies have used the idea of “family man” to save many tarnished CEOs. Add pictures of your family, your dog, your vacation. People will connect.

13. When someone comments on your blog email them a thank you. If someone is joining into the conversation on your blog and adding content make sure you thank them for your support. The people who show a vested interest are key to growing your readership. Don’t be alarmed if you don’t have time to email people the moment they comment. It sometimes takes me weeks before I send a follow up email.

14. Write About Personal Experience. We talk a lot about this. Write about the way you see life. Write about the way you experience your business on a daily basis. Talk about how you are helping people. Talk about how you are solving the problems on a daily basis. Use Twitter. Use Facebook. Tell stories on your blog. People engage in stories. They connect with stories.

15. Try to Keep Yourself Within 450 Words or Less on Your Blog. It is important to keep blog posts concise and to the point. If you have trouble writing this will help you in the long run. As you can tell by the post you are currently reading, it is not essential that you keep it to 450 words. If you have advice and knowledge to send out to the masses.. . please do so. If you keep blog posts short it helps to keep readers and that is the goal.

16. Remember Quality vs Quantity. Quality is always better than Quantity. I have always said that 100 extremely engage readers are infinitely better than 4000 quasi engaged readers. Quality allows you to truly form relationships with the people you are dealing with on a daily basis. You can build your base anyway you like but make sure you always come back to quality over quantity.

17. Monitor the Conversation around Your Brand both Personal and Professional. Why is it important to follow your brand online? You need to be involved in all the conversations surrounding your product, service, or YOU.

18. DO NOT HARD SELL! I am going to repeat this again: Do Not Hard Sell. This means you are not sharing about sales and detail after detail about your company. It means you are concentrating on listening to the people who are investing in your writing and social media prescence. Nobody cares about your 50% sale. They care about who will be greeting them at the door of your store or place of business. Personality rules and if you want to act like a used-car sales man… go work at one.